In today’s multi-platform world, we encounter brands everywhere—from social media feeds to physical stores. Almost all of us use various social media and digital platforms throughout our day. Maintaining brand consistency across all these touchpoints is crucial to building a strong digital brand. Consistency fosters trust, loyalty, and a clear understanding of what your brand… Continue reading How to Maintain Brand Consistency
Category: Branding
Why B2B Brands Should Embrace Aesthetics: A Younger Decision Maker’s Perspective
In today’s B2B landscape, where functionality and ROI reign supreme, aesthetics are often relegated to the back burner. However, a new generation of decision-makers is emerging, and they’re rewriting the rules. This younger generation, raised on visually captivating experiences, expects more from B2B brands than just dry product specifications and technical jargon. They crave emotional… Continue reading Why B2B Brands Should Embrace Aesthetics: A Younger Decision Maker’s Perspective
Product branding: Complete Guide
If you are searching for ‘Product branding’ for the first time then there are chances that your top most doubt might be, how it is different then corporate branding? Product branding vs Corporate Branding Let’s look at the hierarchy of branding General overall branding > corporate branding > product branding. So it is subset of corporate… Continue reading Product branding: Complete Guide
Types of Branding: A Deep Dive into the 6 Most Common
Types of Branding I often think of branding as something similar to farming. It takes time. It takes a great amount of hard work. And little bit of luck. But if you don’t work on it you won’t have anything to reap. And you will always be dependent on other people who do farming. Getting… Continue reading Types of Branding: A Deep Dive into the 6 Most Common
Building a Strong Brand: Effective branding for businesses
What is Branding and How Important is It? Branding is a foundation for any business empire. (And it is much more than just a logo) The stronger the foundation, bigger the empire. There are many definitions of branding. But I like to think of it this way “Branding is how much and how different of… Continue reading Building a Strong Brand: Effective branding for businesses