In today’s multi-platform world, we encounter brands everywhere—from social media feeds to physical stores. Almost all of us use various social media and digital platforms throughout our day. Maintaining brand consistency across all these touchpoints is crucial to building a strong digital brand. Consistency fosters trust, loyalty, and a clear understanding of what your brand… Continue reading How to Maintain Brand Consistency
Author: Prerak
Prerak is founder and chief facilitating officer at TheIToons. When he's not writing blogs, managing team, educating clients and reading books for self-growth he tweets his thoughts on twitter and sometimes try to design his thoughts to post on Instagram. Find him everywhere by searching for @pntrivedy.
What is Headless CMS?
Have you heard of Headless CMS? It’s a content management system that separates the front-end display layer from the back-end content management layer. This means that content can be stored and managed in one place, while being used in various ways across multiple channels, such as websites, mobile apps, and IoT devices. What is Headless… Continue reading What is Headless CMS?
Why B2B Brands Should Embrace Aesthetics: A Younger Decision Maker’s Perspective
In today’s B2B landscape, where functionality and ROI reign supreme, aesthetics are often relegated to the back burner. However, a new generation of decision-makers is emerging, and they’re rewriting the rules. This younger generation, raised on visually captivating experiences, expects more from B2B brands than just dry product specifications and technical jargon. They crave emotional… Continue reading Why B2B Brands Should Embrace Aesthetics: A Younger Decision Maker’s Perspective
E-commerce Design: Tips for a Successful Online Store in 2024
In today’s digital landscape, a thriving online store isn’t just about having a website. It’s about crafting a seamless, user-friendly shopping experience that compels visitors to convert into loyal customers. And at the heart of this experience lies custom branded e-commerce design. Sure, AI can spin up a basic digital storefront, but building a brand… Continue reading E-commerce Design: Tips for a Successful Online Store in 2024
Beyond Basics: Exploring Differentiation Strategy in Marketing
In today’s highly competitive business landscape, it’s crucial for companies to establish a solid differentiation strategy in marketing to stand out in ruthless market. With countless options available to consumers, businesses must find unique ways to capture attention, build brand loyalty, and drive sustainable growth. In this article, we will explore the concept of differentiation… Continue reading Beyond Basics: Exploring Differentiation Strategy in Marketing
Product branding: Complete Guide
If you are searching for ‘Product branding’ for the first time then there are chances that your top most doubt might be, how it is different then corporate branding? Product branding vs Corporate Branding Let’s look at the hierarchy of branding General overall branding > corporate branding > product branding. So it is subset of corporate… Continue reading Product branding: Complete Guide
Types of Branding: A Deep Dive into the 6 Most Common
Types of Branding I often think of branding as something similar to farming. It takes time. It takes a great amount of hard work. And little bit of luck. But if you don’t work on it you won’t have anything to reap. And you will always be dependent on other people who do farming. Getting… Continue reading Types of Branding: A Deep Dive into the 6 Most Common
Building a Strong Brand: Effective branding for businesses
What is Branding and How Important is It? Branding is a foundation for any business empire. (And it is much more than just a logo) The stronger the foundation, bigger the empire. There are many definitions of branding. But I like to think of it this way “Branding is how much and how different of… Continue reading Building a Strong Brand: Effective branding for businesses
4 Ways a Design Agency Can Help You Build Better Products
If you’re building a digital product, the user experience (UX) and user interface (UI) are critical components of its success. Without an intuitive and visually appealing design, users are likely to leave your product quickly, resulting in lost revenue and a poor reputation. That’s why working with a UI/UX design agency can be a game-changer… Continue reading 4 Ways a Design Agency Can Help You Build Better Products
Save your business from The Great Resignation
Talent shortage especially for technical talents like developers is not new. Developer managers have always been struggling to hire good talent. The first obvious reason you may think is the lack of talent in the market. But that’s not the case with The Great Resignation. Due to COVID in 2021 market sentiments have changed. Market… Continue reading Save your business from The Great Resignation